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17 hours ago
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There’s truly nothing like the relief of taking off a tight bra after a long day, right? Honestly, it makes you wonder why we put ourselves through those uncomfortable styles in the first place! We’ve all been there, investing in a $100 bra only to find it fits poorly or digs in uncomfortably. But here’s some exciting news — Soma, famous for its incredibly comfy bras, just dropped its $30 bra sale, so you can stock up on the brand's most popular options for a fraction of the price.
Yes, you read that right, every single bra on the site is on sale right now for just $30 — some up to 50% off. Everything from strapless styles to wireless options are majorly marked down, as are bras that we've named the best of the year, including this back-smoother that made our list of the best minimizer bras of 2025. This sale only happens a few times a year, so whether you're a Soma fan, have been wanting to try one out, or have never heard of the brand but are intrigued, now's the time.
The sale ends August 19th, so be sure to grab some faves at a steep discount while you can.
With an impressive 6,700+ five-star ratings, this is clearly the brand's most loved option! It comes in an impressive 16 colors and sizes from 32A all the way up to 46DDD. Many shoppers rave about it being the perfect everyday bra, thanks to its adjustable straps, lightly padded contour cups, and wire-free design. It's a fantastic choice for anyone seeking both style and comfort.
This over 50%-off strapless wonder has a cushioned hook-and-eye back closure that has four rows to choose from, so you can tighten or loosen it easily to find your ideal fit — no slipping down here! It’s lined with a super-soft material that feels great against your skin, and it has exposed spandex to help it stay put. For these reasons and more, we named it one of the most comfortable strapless bras of the year! (And psst: It comes with removable straps, so it's a multitasker too.)
If you prefer bras with full coverage, this no-dig underwire style features all-encompassing cups that keep everything in place, so no worries about any unwanted slippage. Plus, the non-slip straps stay put beautifully. It comes in a range of colors (including a couple fun floral designs) and goes up to DDD.
This minimizer has mesh wings and a U-shaped back that work together to offer support and a smoothing effect that leaves an even base for clothes. It does a great job of minimizing your bust while still being comfortable enough for all-day wear. And it comes in a wide range of sizes, all the way up to H cup. No wonder it made our list of the best minimizer bras. Grab one (or more) now for over 50% off.
On those days when all you want is to feel snuggly and comfy, this buttery-soft, pull-on bralette does just the trick. It features removable cups for a little extra shaping, and the thick, wide underband offers gentle support without any wires. Plus, it’s available in sizes XS to XXXL, so it fits nearly every bust from A to G.
Plunging bralettes don't usually come in size H, which makes this 50%-off deal stand out even more. With its deep V-neck and wireless design, it’s all about comfort. Plus, the thin padding and invisible edges make it a great option for layering under any kind of top.
This demi cup bra has a sweetheart neckline that reveals a hint of cleavage while still giving you the support you need. The memory-foam blend cups give a nice shape and the lace band gives it a feminine and romantic feel. Choose between four styles.
Bras that are supportive, comfortable and affordable? Sign us up! (Soma)
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