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Russian (RU) Paula Tudoran
Tue, May 6, 2025, 11:49 AM 4 min read
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Tools for Humanity, co-founded by OpenAI CEO Sam Altman, officially launched its biometric identity verification system, World, previously known as Worldcoin, in the U.S. on May 1.
This launch introduces the Orb Mini, a portable device designed to scan users’ irises and generate a unique World identifier, stored on the blockchain, according to a statement. The initiative aims to address the growing challenge of distinguishing humans from AI-generated entities online.
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The company is led by co-founder and CEO Alex Blania, who frequently speaks at major tech and privacy events to advocate for the company's vision, according to World. In a LinkedIn post, Blania introduced the rebranding of Worldcoin to World, outlining the company's vision to build a global human network through identity verification, financial tools, and community, while unveiling World ID 3.0, the redesigned Orb device, and World Chain, a blockchain prioritizing human-validated transactions.
According to The Verge, the Orb Mini resembles a smartphone with prominent eye sensors and is a scaled-down version of the original Orb device. It is designed for portability and ease of use, facilitating broader adoption of the World ID system. The device was unveiled at the At Last event in San Francisco, where Tools for Humanity also announced plans to distribute 7,500 Orb devices across the U.S. by the end of the year, as reported by Wired.
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According to Wired, Tools for Humanity has formed strategic partnerships with Visa (NYSE:V), Match Group (NASDAQ:MTCH), and Razer to expand the reach of its World ID system across industries such as finance, dating, and gaming.
Visa is collaborating with the startup on a debit card connected to the World App, enabling users to spend Worldcoin like traditional currency, while Match is piloting age verification for Tinder users in Japan, with possible expansion to other platforms under its umbrella, Wired reports.
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