6 hours ago 1

Wealth Manager Remains Bullish on META

Larry Ramer

Wed, Apr 30, 2025, 11:44 AM 2 min read

Bernstein, a wealth management firm, today cut its price target on Meta (META) stock to $700 from $800. However, the firm kept an Outperform rating on the social-media giant.

Meanwhile, an investment bank sharply cut its price target on META recently and predicted that the firm's second-quarter sales would come in below analysts' average estimate.

Mark Zuckerberg Loop Capital META price target

Why Bernstein Is Still Bullish on META

Meta's ad sales were healthy in the first quarter, despite macro challenges, Bernstein reported. Further, driven by Meta's technology, its customers' return on ad spend (ROAS) climbed meaningfully in Q1, the wealth manager reported.

Additionally, new inventory from the company's Threads and Notifications assets should improve its performance, according to Bernstein.

Finally, AI could help the company lower its costs in some areas starting this year, while the firm could also improve its Business Messaging and wearables initiatives, according to the wealth manager.

Loop Capital Became More Cautious on META

Investment bank Loop Capital recently slashed its price target on the shares to $695 from $900.

Although Loop kept a Buy rating on the name, it warned that the company would be hurt by reduced revenue from Chinese marketers, and it predicted that the company's Q2 sales would come in below analysts' mean outlook.

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