Visual Matrix expands to Dubai with Best Western Premier M Four Hotel partnership

Visual Matrix, a provider of advanced technology solutions for the hospitality industry, has announced a new partnership with Dubai’s Best Western Premier M Four Hotel.

This collaboration marks Visual Matrix's entry into the Middle East, with the Best Western Premier becoming the first property in Dubai to utilise its property management system (PMS) for full mobile operations.

The 175-room Best Western Premier M Four Hotel, situated in the heart of Deira, Dubai's historic centre, will now have access to real-time visibility between housekeeping and front-desk operations through a mobile operating platform (MOP).

The partnership claims to enhance the efficiency of hotel operations, allowing staff to work faster, save labour hours, and reduce errors.

In addition to operational improvements, the hotel is claimed to benefit from built-in emergency panic buttons on the MOP application, providing staff with added security and quick geolocation in emergencies.

An integrated texting system will also enable two-way communication between hotel workers and guests.

The Best Western Premier M Four Hotel offers guests two international restaurants and a rooftop shisha cafe. Its location in Al Rigga provides access to Dubai International Airport, Al Ghurair Shopping Mall, and the Al Rigga Metro Station.

Visual Matrix serves various brands, including Best Western and Sonesta, and supports hundreds of independent properties worldwide. The company's expansion to Dubai marks its 225th property outside North America.

Best Western Premier M Four Hotel general manager Ravi Nair said: “Choosing the right technology to operate your hotel is crucially important and can be tied to any property’s success, which is why we are excited to partner with Visual Matrix to leverage their industry-leading PMS to manage our operations.

“We were initially in the market for a new Best Western-approved PMS, which led us to Visual Matrix. Our team is looking forward to this technology–and the relationship–going forward.”

Visual Matrix CEO Georgine Muntz said: “We are excited to partner with the Best Western Premier M, a four-star hotel located in the heart of Deira, to provide its operations team with a cutting-edge property management system designed to help reduce friction, improve communication and connect with guests.”

“Through our collaboration, the Best Western Premier M will have the tools it needs to provide unparalleled service and stand out in the City of the World.”

In September 2024, Talsey AI, an AI-driven guest communication tool provider, collaborated with Visual Matrix for the integration of smart chat technology into hotel operations.