Vertu Motors partners with Solera cap hpi to boost digital integration

UK motor retailer Vertu Motors has partnered with Solera cap hpi to advance its digital integration across its dealership network.

Under the agreement, Solera cap hpi will supply its HPI Check provenance data to Vertu Motors through a shared risk commercial model.

This arrangement enables Vertu to access all necessary data points to support vehicle retail operations, with the flexible structure intended to improve operational efficiency and advance the group’s omnichannel retail strategy that combines physical showrooms with digital platforms.

Solera cap hpi will also provide current and forecast vehicle valuations, which will help Vertu Motors refine its smart pricing strategies and inform decision-making processes across its network of over 200 dealerships.

Vertu represents more than 30 major manufacturers.

Vertu Motors chief operations officer David Crane said: “The new agreement builds on our long-standing relationship with Solera cap hpi.

“It supports the company’s commitment to data-led decision-making in a fast-paced market, with the ability to update vehicle pricing from a central source, bringing even more efficiencies into the group.

“We use data-driven decision-making across our organisation to generate enhanced returns and deliver a better customer experience. Data drives our omnichannel development, bringing ‘bricks and clicks’ together.”

The latest move follows Vertu’s recent £3.6m ($4.79) investment to expand its presence in the South West, including the launch of two new Volvo dealerships in Yeovil and Plymouth.

Solera cap hpi strategic retail head Wendy Swaine said: “New investment in our data will see the HPI Check continue to lead the industry and provide our retailers and wider customers with the information they need to accurately buy and sell vehicles.”

Solera cap hpi is a provider of real-time vehicle valuations and provenance data to UK dealerships.

Last year, the company delivered more than 143.8 million valuations and completed 29.2 million HPI Checks through its digital platforms.

"Vertu Motors partners with Solera cap hpi to boost digital integration" was originally created and published by Motor Finance Online, a GlobalData owned brand.

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