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Trump Won by Turning Out Voters and Building a Diverse Coalition, Report Finds

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A new Pew Research Center study found that 85 percent of President Trump’s 2020 supporters came out to vote for him again, a better rate than Democrats pulled off.

A large group of Trump supporters, many dressed in red, white and blue, cheering inside a hotel ballroom.
The Pew report solidified what pre-election surveys suggested, that President Trump was able to build a far more diverse Republican coalition than ever before.Credit...Jordan Gale for The New York Times

Ruth IgielnikShane Goldmacher

June 26, 2025, 10:00 a.m. ET

One of the most robust studies of the 2024 election shows that President Trump’s return to the White House was powered more heavily by his ability to turn out past supporters than by winning over Democratic voters, even as he built one of the most diverse coalitions in Republican Party history.

The new report, released on Thursday from Pew Research Center, offers some of the most detailed analysis yet of what actually happened last fall, in particular how infrequent voters broke for Mr. Trump over former Vice President Kamala Harris.

In the end, the math was simple and significant: A larger share of voters who supported Mr. Trump in the 2020 election — 85 percent — showed up to vote for him again in 2024. Ms. Harris earned the support of just 79 percent of former President Joseph R. Biden’s 2020 voters.

The analysis showed that 5 percent of Mr. Biden’s voters flipped to Mr. Trump, while only 3 percent of Mr. Trump’s 2020 voters flipped to Ms. Harris.

But the bigger factor was turnout: 15 percent of Mr. Biden’s voters did not vote at all in 2024, Pew found.

Tony Fabrizio, who was the lead pollster for the Trump campaign, said the new report validated the campaign’s strategic successes.


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