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From ultra-soft blankets to fluffy towels, grab these luxe-for-less bedding and bath staples before they sell out.
Ellie ConleyInitiatives Writer
Sun, April 27, 2025 at 7:00 AM UTC
Sweet dreams just got a little sweeter with Parachute for Target. (Target)
If you're a Target shopper, you know the chain loves to collaborate with the biggest names in fashion. It just dropped a limited collection with Kate Spade New York earlier this month (and it's almost sold out, of course). But last week, the retailer announced a new luxury home partnership with Parachute that's going to have decorators and homebodies in a frenzy. The Parachute for Target line drops Sunday — yes, today! — with over 200 bedding and bath items.
Parachute is known for its light and airy bedding, like its bestselling Organic Cloud Cotton Quilt, and its cozy bath items, like Organic Plush Towels made from long-staple Turkish cotton. It's not known for low prices, though, which makes this Target collab a big deal. There are breezy linen sheet sets, recycled down alternative pillows, soft towels and more, all in soothing neutrals and jewel tones. Prices range from $12 to $199, with the majority of items priced at $90 or less.
Parachute for Target is now available at Target.com, on the Target mobile app and in select stores nationwide. Take a peek below at a few editor-favorite items if you're not sure where to start.
These resort-inspired towels are plush and quick drying — everything you want in a bath towel, and in a pretty striped package to boot. They're made with 100% cotton, and at 450 grams per square, they're super soft and absorbent. Not into the Pecan stripe? They also come in Cove (blue), Absinthe (yellow) and Jade (green).
Single bath towels will run $39. The hand towels are $24 and the washcloths are $12.
Here's a new take on Parachute's popular cloud-like quilt. The Relaxed Linen Quilt will come in two sizes and three colors: Pecan, Parchment and white. It has minimal windowpane stitching, fluffy polyester fill and a linen-cotton blend that's soft and durable.
This set is the collection's most expensive item, but it includes a duvet cover and two shams in a luxurious linen-cotton blend that's soft and airy. It comes in two sizes (full/queen and king/California king) and five neutral colors. Of course, it's machine-washable, and according to the brand, it will get even softer over time.
You can never have enough throw pillows, right? Score this velvet beauty for your bed, sofa or favorite chair to give it just a little more support. The pillow comes in Pecan or Absinthe (yellow) in a luxe velvet fabric, stuffed with a removable polyester insert.
This jersey robe is great if you think traditional, thick robes are too hot to wear right out of the shower. It's also a cozy layer for lounging around the house. Pick it up in gray or navy, each with contrasting trim, in two unisex sizes.
This understated bath mat can add a little sophisticated flair to any bathroom, and it comes in three colors. You can also get a runner if you have the space. The cotton is soft and machine-washable.
This cotton-blend bed blanket is big enough to cover your entire bed, but it's pretty enough that you may want to use it as a decorative throw on top of your comforter. It comes in this soft blue as well as Pecan brown, both in this wavy, textured weave.
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