Taylor Swift has a purple countdown on her website — what fans think it means for 'The Life of a Showgirl'

Oh, Taylor Swift, what are you up to now?! The pop star is teasing fans yet again with a countdown on her website — but instead of the orange-and-green color scheme she’s currently using to promote her upcoming album, The Life of a Showgirl, Swift’s latest countdown is purple.

The countdown appeared on Aug. 18 and is slated to end at 2 p.m. ET Monday. The website features a ticking clock alongside a glittery purple background, and the whole rest of the website is currently shut down — meaning there’s no way to purchase merch right now.

Swift’s website isn’t the only place purple is being used to promote whatever this upcoming announcement is. If you type “Taylor Swift” into Google, purple confetti rains down on the screen. A red fiery heart emoji also appears, with a purple text block that reads “And, baby, that’s show business for you.” This is the same thing that happened with Google ahead of Swift’s Life of a Showgirl album announcement; however, now the orange is swapped out for purple. And, if you go on Swift’s Apple Music page, the image also features glittery purple.

Obviously, fans online are freaking out about what all this purple could mean. Some are certain that it’s a merch drop for The Life of a Showgirl, since merch sales are currently disabled. Some are hopeful that this purple moment could signal the release of Swift’s first single off the album.

Others, however, have bigger aspirations: some believe that this countdown could end with the reveal that The Life of a Showgirl is actually a double album, with the second album featuring a purple color scheme. As TikToker Britton Rae said in a video about the countdown, Swift’s latest antics are making her feel “a little bit delulu,” aka “delusional” and convinced that another album is coming — especially given the fact that Swift officially announced Showgirl at exactly 12:12 a.m. on Aug. 12.

“She was very adamant that this album only had 12 tracks on it,” the TikToker said, pointing to Swift’s New Heights interview with boyfriend Travis Kelce. “What if there's another album that also has 12 tracks on it, and that's why we've done the 12:12?”

Others, however, are convinced this countdown could lead to an Eras Tour documentary. One TikToker pointed out in a video that this purple glitter “could maybe lead to the behind-the-scenes of the Eras Tour, since The Life of a Showgirl is ‘behind the curtain’.” The TikToker also noted that Swift recorded unseen footage from her final three shows of the Eras Tour in Vancouver.

Whatever happens, Swift certainly has plenty of surprises in store for fans. Stay tuned!