Kristen Craft brings fresh fundraising strategy to the Foundation Stage at TechCrunch All Stage

TechCrunch Events

Mon, Jun 30, 2025, 9:00 AM 1 min read

Raising in 2025 doesn’t look anything like it did in 2021 — and that’s exactly the point.

At TechCrunch All Stage on July 15 at Boston’s SoWa Power Station, Kristen Craft, Head of Business Development at Fidelity Private Shares, will lead a roundtable session titled “It’s Not 2021 Anymore. Navigating the 2025 VC Landscape,” happening on the Foundation Stage.

In this conversation, Craft will guide founders through the new norms of venture capital. From shifting investor expectations to sharper scrutiny on business models, she’ll explore what it takes to raise successfully in a market that no longer rewards unchecked growth or vague roadmaps.

With deep startup roots and experience as both a founder and longtime operator, Craft brings a uniquely empathetic perspective to today’s funding challenges. At Fidelity Private Shares, she works directly with startups and investors on equity management, fundraising readiness, and go-to-market strategy, giving her a front-row seat to the patterns shaping private capital today.

She’s also passionate about creating community and advocating for diverse founders. Her background in B2B SaaS, combined with experience across strategic partnerships and digital marketing, makes this session especially valuable for operators thinking about scale and sustainability.

Whether you’re navigating your first raise or adapting your pitch for a more measured market, this session offers a smart, grounded look at what it takes to succeed now.

It’s not just about adjusting your expectations. It’s about upgrading your strategy. Join founders and investors at every stage at TC All Stage for this session and many more, led by scaling experts. Register now to lock in launch prices and save up to $425.