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Hot off the press: These are the 11 most anticipated products of the month

August is in full swing, and while your calendar is probably packed with end-of-summer trips and back-to-school shopping excursions, you're also going to want to make some time to shop this month's most-anticipated new products. From exciting collabs between buzzy brands to brand-new hair care essentials and the must-have shoes of the season, these fresh finds are some of my favorites of the year.

It's true that there's no shortage of new products worth checking out this month, but, as always, I swear to only highlight truly exciting picks that are genuinely interesting, innovative and, most importantly, worth your money. For August, I've spotted 11 launches from the likes of InnBeauty Project, Spanx and Cozy Earth that are making waves. Let's jump in!

  • Read more: Catch up with the most anticipated products we discovered in July, June and May.

Launch date: August 5

This month, two of the summer's buzziest women-founded brands (both among my personal faves) dropped a collab, and it's definitely one that won't last long.

Set Active and Parke have teamed up to create the Low Tide collection, which meshes Set's beloved activewear with Parke's internet-famous, oversized sweats and denim. The entire lineup is incredibly comfortable, wearable and gives off subtle summer energy (but you'll want to wear these pieces all year long). 

The collection includes SET's popular Formcloud and Airluxe fabrics in four fresh shades — Over Cast, Baked, Rhubarb and Beach Grass — alongside cute denim sets from Parke. Plus, shoppers can snag co-branded sweatshirts, baseball hats and socks.

Standouts from the collab include the Flagship Mockneck, featuring nautical flags, and the ultra-soft Cloud Parke Pipe High-Rise Leggings. These limited-edition styles, along with the full lineup, are exchange-only on SET's website and won't be restocked, so if you see something you like, nab it quickly. 

$48-$230 at SET ACTIVE

Launch date: August 5

InnBeauty Project is one of those beauty brands that's a bit under the radar but has a fiercely loyal fan base — spoiler alert, I'm firmly in that fan base. Known for its gentle yet effective formulas, refillable packaging and impressive clinical results, I've been using InnBeauty Projects serums, moisturizers and SPF religiously for about two years, and there's no going back. So when I found out the brand was launching a new gel cream moisturizer, I knew it was going to be good.

The Recharge Gel Cream works to hydrate, plump and improve the radiance of your skin. The hypoallergenic and non-comedogenic formula contains orchid stem cells, peptides and a mineral complex to effectively combat dry and dull skin in one step while minimizing pores.

While I have been using the brand's beloved Extreme Cream for years, it has a thicker, richer texture, so I'm very excited to try this new formula that's extremely lightweight. Clinically proven to prevent water loss and boost your skin's barrier, this may be just what your summertime skin care routine has been missing.

$48 at InnBeauty Project

Launch date: August 1

If your sunglasses collection could use a fresh pair, you have to check out the new Krewe x LoveShackFancy collab.

Krewe is a New Orleans brand with a cult-like following that specializes in high-quality eyewear. And while all of its styles are gorgeous (the Lucy and Zander frames are personal favorites), the new LoveShackFancy designs are particularly special.

This limited-edition capsule is made up of three exclusive, individually numbered glasses that were handcrafted in small batches. According to Krewe, the collection blends Krewe's "New Orleans’ French heritage with LoveShackFancy’s signature romantic charm," and the result is stunning.

The capsule includes the Sasha, STL II and Brigitte frames, and they all come in exclusive colors and feature 18K gold bow details — how's that for fancy? All three have lenses with 100% UVA/UVB protection and come packaged in LoveShackFancy's bespoke "Luna Rose" print to really round out the special collab.

While these shades are undoubtedly an investment at nearly $400 a pair, Krewe does offer free replacements for full-priced frames if accidental damage or breakage happens. If you're on the fence, don't wait too long — these shades are available in extremely limited quantities. 

$375-$415 at Krewe

Launch date: August 1

Who doesn't love a multi-tasking beauty product that gives you the most bang for your buck? I know I do. 

This month, Dibs Beauty dropped its first-ever mascara, and it's a twofer, featuring a double-sided brush and two different formulas! On one side is a brown conditioning primer, applied via a tapered elastomer and bristle brush that works to lengthen and prep your lashes; on the other side, a wavy bristle brush pumps up your lashes' volume with a black mascara.

The flake-free and smudge-proof formulas can be worn together or separate and are formulated to last all day. For a natural look, try a few swipes of the primer. For a bolder look, layer the inky mascara over the primer. Want extra drama? The brand recommends applying a few coats of the primer, then waiting 15-30 seconds for it to set before layering on the mascara.

This new formula had a whopping 10,000-person waitlist before it launched, so unfortunately, it's already sold out. But you can enter your email on Dibs' website to be notified of the next restock.

Pro tip: If you're new to Dibs, definitely check out its dual-sided blush and bronzer sticks. These creamy duos are what put the brand on the map — they look gorgeous on and are incredibly easy to apply.

$31 at Dibs Beauty

Launch date: August 5

Boat shoes are back in a big way, and Sperry and Aritzia are leading the charge. Arguably the perfect transitional footwear style, boat shoes can be worn nearly all year long and only get better with wear. Style them with jean shorts and a tee during the summer, then in the fall with trousers and a chunky knit. If your wardrobe doesn't have a pair, take this as your sign.

This new collection is actually Sperry and Aritiza's second drop of leather boat shoes, and it features two styles in nine colors that combine effortless everyday style with "coveted coastal appeal."

The Slim Boat Shoe is a great entry point for those new to the nautical shoe — the style has a rounded silhouette and a low profile. You can bring it home in eight neutral shades that range from black leather to olive nubuck and brown suede.

The Authentic Original Boat Shoe is, you guessed it, a Sperry classic and likely a style you recognize instantly. This iconic natural shoe is available in seven shades, as well as leather and suede materials.

However, the most fun part about this collab has to be the three sets of interchangeable laces both shoes come with. With these laces, you can add a pop of color to your shoes that gives them a custom vibe. In short, these are going to be the shoes of the season. 

$120 at Sperry

Launch date: August 7

You can catch that golden-hour glow no matter the time of day with Glossier's new highlighters. Skylight is the newest addition to the beauty brand's lineup.

The blendable formula is packed with complexion-inspired micro pearls that give it the prettiest, streak-free sheen (no chunky glitter here!). Available in six gorgeous shades, Skylight offers up to 12 hours of wear as well as a water-, transfer-, humidity- and sweat-resistant finish. These highlighters are also layerable, so you can find your perfect level of glow that isn't tacky or sticky.

I got the chance to try out Skylight ahead of its drop and have been loving the glow it adds to my daily makeup look. While I typically add it to my cheekbones and brow bones, I've also loved adding a touch of the highlighter to my shoulders and collarbones for nights out. My go-to shades are Lunar and Prism.

While you're checking out Glossier, don't forget to try Boy Brow. The grooming pomade is a favorite among Yahoo editors, and our Senior Beauty Editor Jennifer Romolini crowned it the best eyebrow gel overall in her list of tried-and-true favorites. 

$24 at Glossier

Launch date: August 6

There is something about a matching pajama set that is an instant mood booster, so I was so excited that Cozy Earth just dropped a new sleepwear collection that's chock-full of cute options.

The Sutton collection is the brand's first-ever sleepwear line that's made entirely from 100% sandwashed cotton. That means the brand took high-quality cotton poplin and gave it a lived-in feel for the ultimate in cozy vibes. These pajamas feature a relaxed but classic silhouette and are a total summer dream, since they're both lightweight and breathable. 

Available in long and short tops and bottoms, as well as a sleep dress, this new lineup is available in three colors: Pacific Gingham, Saddle, Crisp White and Wildflower.

Cozy Earth is known for its Oprah-approved sheets, so I have no doubt these PJs will be in heavy rotation for me. I plan on snagging one in both white and gingham, so if I get bored with the matching set, I can swap the pieces for a mix-and-match moment.

$68-$148 at Cozy Earth

Launch date: August 5

After months of your hair baking in the sun, getting scorched with hot tools and swimming through saltwater, it's OK to admit that your locks have seen better days. Give your hair some TLC right now with Seen's new mask.

This new formula promises 2.7 times stronger hair and a 70% reduction in frizz after just one use. And while these results are major, you don't have to do anything intense to achieve them — simply apply the mask evenly to freshly shampooed hair from mid-lengths to ends, then rinse out after five minutes. And the best part is that you only need to use it once a week. Who doesn't have a few minutes a week to help their hair?

While this is packed with powerful good-for-your-hair ingredients like squalane and horseradish tree extract, it's also safe for sensitive, acne- and eczema-prone skin, so you don't have to choose between clear skin or healthy hair.

I've been using the new mask for two weeks and already know it'll become a permanent part of my hair care regimen. While I prefer the fragrance-free mask, it also comes in a lightly scented formula too.

$36 at Seen

Launch date: August 5

There's nothing like a cute new workout set or fresh workout mat to get me motivated to go to the gym. If you can relate, get excited — Spanx and Bala have teamed up this month to launch a capsule collection!

This new collab includes a four-piece equipment set to go along with Spanx's fall SPANXsmooth OnForm collection, which includes leggings, tops and workout dresses. The equipment set includes Bala's fan-favorite 2-pound bangles, a trio of resistance bands, no-slip high socks and the brand's Wavy Mat. All of the equipment and activewear styles come in berry and orchid tones that you can mix and match and are ideal for fall.

While you may be familiar with Spanx's shapewear, don't sleep on its activewear. The brand's pieces are thoughtfully designed, smoothing and buttery soft. Some standouts from the fall line have to be the Asymmetrical Dress and the Full-Zip Jacket — I would argue that they are so cute and flattering that you could wear them to the gym and in your regular life!

You can shop the collection on Spanx or Bala's website now — styles start at under $30.

$29-$138 at Spanx

Launch date: August 12

Doing a double cleanse, or washing your face twice, first with an oil then a water-based cleanser, is a popular recommendation in the skin care world to get a deep clean. But having to figure out which cleansers to use together, how often to double cleanse and for how long can be a bit of a headache. 

Luckily, this month, Merit is taking the guesswork out of the process with its new Great Skin Double Cleanse. This face wash features a bi-phase formula that works to clear away daily grime, sunscreen and makeup in just one step. It also exfoliates the skin, thanks to the included PHA and plant-derived humectants. 

But don't worry — this two-in-one formula is so gentle that it's suitable for all skin types, and it can be used twice a day. Plus, this cleanser is oil-free, vegan, cruelty-free and won't strip your skin.

Both dermatologist- and ophthalmologist-tested, Great Skin Double Cleanse is easy to use: Simply shake the bottle, apply two to four pumps to wet skin, massage in for up to a minute and then rinse. The result is clean, bright and smooth skin.

$32 at Merit

Launch date: August 5

Could your hair and scalp use a little boost? If so, you're in luck. Nécessaire just launched a Rosemary Serum that you can use every day, and I immediately added it to my cart.

Rosemary oil is a popular ingredient for hair growth, and this new serum was created to support visibly fuller, denser hair that looks healthy. Packed with rosemary water, oil and extract, this treatment is ideal for those looking to prevent hair thinning. You can see results as quickly as three months, and one bottle gives you about 30 days' worth of serum.

This leave-in formula is clear and quick-drying, and it's free from annoying residue. For best results, the brand recommends using it every day on damp or dry hair, and you can apply it to areas that are thinning or all over. After you massage it in, style your hair as normal. It's color-safe too.

If you want to go the extra mile, you can tag team the new serum with Nécessaire's Rosemary Shampoo and Conditioner to really strengthen your hair. All three products are dermatologist-tested, vegan, cruelty-free, hypoallergenic and non-comedogenic.

$48 at Nécessaire

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