Don't underestimate the power of the 'brocast', Mark Cuban says

Kwan Wei Kevin Tan

Tue, May 20, 2025, 4:42 AM 3 min read

• Mark Cuban said the value of the "brocast" shouldn't be underestimated.

• "Brocasts aren't republican. They are for young guys," Cuban wrote in a post on Bluesky.

• Cuban has been a podcast fixture for months, and recently talked about his business, Cost Plus Drugs, on one.

Mark Cuban said on Monday that politicians should start paying more attention to podcast bros if they want to connect with young people.

"Brocasts aren't republican. They are for young guys. If you want to connect you have to speak to them. If you want to lose by 248k votes in 7 swing states, ignore them," Cuban wrote in a post on Bluesky.

Cuban is no stranger to the world of politics and podcasts.

The "Shark Tank" star endorsed Vice President Kamala Harris in last year's presidential election. Cuban also hit the podcast circuit to campaign for Harris, appearing on shows like Theo Von's "This Past Weekend" and the "All-In" podcast.

While Cuban made the comment in relation to elections, the power of the "brocast" is on clear display when it comes to businesses as well.

Besides chatting about politics, Cuban has also gone on podcasts to talk about his business ventures.

Last week, Cuban made an appearance on the "Hims House" podcast, where he discussed the origins of his low-cost online pharmacy, Cost Plus Drugs.

"Going back to 2018 or 2017, being here in Texas, I had some Republican friends who were asking me questions like, 'Do you have any ideas how the Republicans can replace the ACA, Obamacare?'" Cuban said.

"I'm like: 'No, but it's an interesting question. Let me see if I can come up with some ideas.' So that got me into healthcare. The ideas, you know, never got that far, but it really got me, turned me into a healthcare geek," he added.

To be sure, Cuban isn't the only one who has recognized the value of podcasts in connecting with a wider audience. Business leaders like Elon Musk, Mark Zuckerberg, and Sundar Pichai have been making their rounds on the podcast circuit to talk about their companies or share their views on work and life.

Last month, Zuckerberg appeared on Theo Von's podcast, where he shared his take on the value of attending college.

"I'm not sure that college is preparing people for, like, the jobs that they need to have today," Zuckerberg said on the podcast. "I think there's a big issue on that, and like all the student debt issues are like really big issues."