Deion Sanders drops latest kid rankings with surprising No. 1

When Coach Prime speaks, people listen. But even by Deion Sanders’ headline-grabbing standards, his latest Instagram post turned heads far beyond the locker room.

“The MVP of all my kids!” the Colorado Buffaloes head coach wrote, crowning his eldest son, Deion Sanders Jr., in a move that stunned fans and stirred up debate in college football circles.

Deion Sanders Jr. stands next to Shedeur’s newest Cleveland jersey

Deion Sanders Instagram

That’s no small statement in the Sanders household. After all, Shedeur Sanders just threw for 4,134 yards and 37 touchdowns in 2024, before being selected by the Cleveland Browns in the fifth round of the NFL Draft. Meanwhile, safety Shilo Sanders signed with the Tampa Bay Buccaneers as an undrafted free agent after logging a sack and 67 tackles in Boulder last season.

So why Deion Jr.?

The 30-year-old never played in the NFL, and his college days at SMU were solid but unspectacular. But what he’s built since then might be even more impactful. As the creative director behind Well Off Media, Deion Jr. has become the family’s content machine—documenting Coach Prime’s rise at Colorado, producing viral behind-the-scenes videos, and building a digital empire that connects millions to the Buffaloes’ brand.

In a photo that triggered the praise, Deion Jr. stood confidently in a custom Shedeur Browns jersey—supporting his younger brother, while also staking his own claim to the family spotlight.

And Coach Prime noticed.

It’s a reminder to Buffs fans: the Colorado revolution isn’t just being built on touchdowns and draft picks. It’s being built in meeting rooms, edit bays, and behind iPhone lenses. Deion Jr.’s role may not show up on a stat sheet, but it’s critical to the national image Colorado now carries.

The message is clear: Playmakers wear more than pads. In Boulder, they also carry cameras—and Coach Prime just handed one of them his MVP trophy.